FOUR PATTERNS OF DATA-DRIVEN DESIGN ACTIVITIES IN NEW PRODUCT DEVELOPMENT

Abstract In the midst of Industry 4.0 where digitalisation is stimulated through Internet Things (IoT), Big Data, and machine learning technologies, an increasing volume valuable data has been acquired from sensors interconnected devices. This data-driven paradigm can enable organisations to create new or improved products services, build long-term customer relationships in a value co-creation manner, adapt continuous business reconfiguration address societal challenges such as sustainability. Scientific research addressing Data-driven design increased steadily last few years. However, despite this, there still need for comprehensive understanding processes. Thus, systematic literature review, we review activities observed product service development types utilised New Product Development (NPD) process. paper contributes reviewing current landscape identifies ten four-dimensional aspects NPD